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Paramount's big spender era is here with major Hollywood talent and sports deals. Will it last?

Paramount came out of the gate with big deals, scoring the UFC, the Duffer Brothers and "South Park" streaming rights. That level of spending has excited Hollywood at a time when there has been little good news.

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Shortly after having resumed Paramount, the new CEO David Ellison released the glove: he wanted his studio to be the main destination of the company’s most talented filmmakers and artists. It wasn’t just words. Already, Ellison has concluded a $7.7 billion deal for UFC media rights, he concluded two massive deals that will pay the creators of “South Park” more than $1.25 billion over five years to secure broadcasting rights on popular cartoons, …

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arcamax.com broke the news in on Wednesday, August 27, 2025.
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