Paramount in Canada and Blue Ant's Media Pulse Expand Partnership

Paramount in Canada and Blue Ant's Media Pulse Expand Partnership

Paramount in Canada and Media Pulse, a Blue Ant Media company, have announced an expanded partnership, naming Media Pulse as the exclusive direct sales and programmatic partner for Paramount’s ad inventory in Canada. Media Pulse will represent both Paramount’s SVOD platform Paramount+ and its free-streaming service Pluto TV. This deal enables Media Pulse to offer … Continue reading "Paramount in Canada and Blue Ant’s Media Pulse Expand Partnersh…

Paramount and Media Pulse expand sales partnership

Media Pulse and Paramount have announced a partnership expansion that will see the Blue Ant Media-owned Connected TV marketplace become the exclusive direct sales and programmatic partner for Paramount ad inventory in Canada. Media Pulse will represent both the Paramount+ SVOD platform, which is home to titles like Landman, The Madison and Canada Shore, as well as free-streaming service, Pluto TV, which features over 200 curated channels. “This …

Paramount and Blue Ant Media ink exclusive Canadian ad deal

Paramount (NASDAQ:PSKY) has named Media Pulse, a Blue Ant Media (TSX:BAMI) company, as the exclusive direct sales and programmatic partner for its ad inventory in Canada, covering both Paramount+ and Pluto TV Blue Ant Media is a streaming, production studio, advertising sales and rights-management business Blue Ant Media stock has given back 15.88 per cent year-over-year Paramount (NASDAQ:PSKY) has named Media Pulse, a Blue Ant Media (TSX:BAMI) …

Paramount taps Media Pulse as sales partner

The deal centralizes Paramount's CTV inventory under the Blue Ant Media division, expanding into interactive and co-branded executions.