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Paramount drops WPP, moves media account to Publicis
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Paramount drops WPP, moves media account to Publicis
Paramount has ended its long-standing relationship with WPP’s media agency, transferring its media business to Publicis after more than 20 years. The shift, first reported by Deadline, was not the result of a formal agency review and reportedly took many by surprise. The decision comes amid Paramount’s pending merger with Skydance Media, a deal first announced in July 2024. Skydance founder David Ellison, son of Oracle co-founder Larry Ellison, …
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