Papa Johns Surveillance-Based Advertising - Schneier on Security

Papa Johns Surveillance-Based Advertising - Schneier on Security

Papa Johns is spying on people’s buying activities to predict when they are low on food: The pizza chain recently tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries—and thus more likely to be swayed by a mouth-watering ad. The idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” said Carrie Drinkwater, chief investment office…