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Pangdonglai Phenomenon: The Unexpected Obsession with an Unassuming Supermarket in China
'Exceptionally appealing': The reason behind the craze of Chinese consumers for a lesser-known local grocery store Pangdonglai has demonstrated that traditional physical retail is still thriving in China, as shoppers wait in line for hours outside its stores in anticipation of the Lunar New Year celebration. On a freezing afternoon in Xuchang, a modest city in the north of China's Henan Province, a relentless wind sweeps across the street, elici…
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1 Articles
Pangdonglai Phenomenon: The Unexpected Obsession with an Unassuming Supermarket in China
'Exceptionally appealing': The reason behind the craze of Chinese consumers for a lesser-known local grocery store Pangdonglai has demonstrated that traditional physical retail is still thriving in China, as shoppers wait in line for hours outside its stores in anticipation of the Lunar New Year celebration. On a freezing afternoon in Xuchang, a modest city in the north of China's Henan Province, a relentless wind sweeps across the street, elici…
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