Panerai Just Gave Its Famously Rugged Luminor a Suave Makeover

Panerai Just Gave Its Famously Rugged Luminor a Suave Makeover

A century after opening its landmark Tuscan boutique, Panerai has introduced the Luminor Firenze 8 Giorni in two versions with limited pieces.

Panerai's New Retro Divers Borrow Features from a 1960s Military Prototype

Panerai celebrates the 100th anniversary of the opening of its iconic Florence boutique with a pair of vintage-inspired Luminors.

Panerai Revives a Rare 1960s Prototype for Its Florence Boutique's 100th Birthday

That grooved crown guard has never made it onto a production Panerai until now.

First Look: Panerai Celebrates 100 Years in Florence with the Luminor Firenze 8 Giorni PAM01734 and PAM01794

In 2026, Panerai celebrates 100 years of its boutique in Piazza San Giovanni, Florence. Originally opened in 1926 as “Orologeria Svizzera”, the boutique became an important part of the Panerai family’s history, a place where watches were sold but also assembled and repaired. The preserved location, reopened to the public in 2001 following the renovation, […]