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Pandora Confirms Cyberattack — What You Need To Know

DENMARK, AUG 5 – Pandora disclosed theft of customer names and email addresses via a third-party Salesforce platform amid ongoing phishing attacks targeting multiple global retailers.

  • Pandora disclosed a cyberattack in 2025 that accessed some customer data via a third-party platform linked to its Salesforce database.
  • The attack followed ongoing social engineering campaigns since January 2025 by threat actors, likely the group ShinyHunters targeting corporate Salesforce accounts.
  • Pandora stated only basic customer information like names, birthdates, and emails were copied, with no passwords or financial data taken, and the breach is under thorough investigation.
  • Pandora assured customers the attack has been stopped and security strengthened while urging vigilance against unusual emails due to potential phishing attempts.
  • This incident reflects a wider rise in retail sector cyberattacks, emphasizing the need for enterprises to enforce strict security measures to mitigate ongoing data theft risks.
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Forbes broke the news in United States on Tuesday, August 5, 2025.
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