US EditionPakistan’s biggest brewery is evolving from its 165-year-old liquor legacy
- Murree Brewery is Pakistan's largest and oldest producer of alcoholic drinks, operating in a country where alcohol is banned for Muslims since the 1970s.
- The brewery faces government control over alcohol sales and high taxes, prompting Chairman Isphanyar Bandhara to expand into non-alcoholic drinks.
- Despite the challenges, the non-alcoholic sector is growing in Pakistan, aligning with 64% of the population being under 30.
- Bandhara believes in focusing on non-alcoholic sales to thrive in a restricted market, stating: 'We cannot sit on our laurels by selling alcohol.
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17 Articles
17 Articles
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Center
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Coverage Details
Total News Sources17
Leaning Left8Leaning Right1Center6Last UpdatedBias Distribution53% Left
Bias Distribution
- 53% of the sources lean Left
53% Left
L 53%
C 40%
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