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P&G Aims to Reach Younger Audience with New Vertical Soap 'The Golden Pear Affair'
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P&G Aims to Reach Younger Audience with New Vertical Soap 'The Golden Pear Affair'
Procter & Gamble has found success through marketing its products on Beyond the Gates. Now, the company is setting its sights beyond traditional television to capture the attention of younger viewers. Variety reports P&G’s new soapy venture will be the microdrama, The Golden Pear Affair, which premieres on social media in January. Key Takeaways The definition of a microdrama Why this format appeals to young viewers Details about The Golden Pear…
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