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Own & Infer – Behind The Scenes Of A ‘Perfect’ Brand Refresh
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Own & Infer – Behind The Scenes Of A ‘Perfect’ Brand Refresh
After a challenging 2024, Lemon Perfect knew it was time for a bold reset. Founder Yanni Hufnagel led the charge with a reengineered bottle and improved formula, but the brand’s comeback wouldn’t be complete without a new look. Enter Paula Grant and creative studio Suite9C, tasked with developing a daring visual identity refresh. This is the story of how a brand turned setback into spotlight. Also in this episode: the hosts unpack Guayaki’s unpr…
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