Output down, page views up: Axios shifts from volume to value

Output down, page views up: Axios shifts from volume to value

US newsbrand Axios has cut its output by almost a quarter to concentrate on adding “real value” for its high-level readers and stop chasing traffic – but page views have grown anyway. Axios head of news Ben Berkowitz told Press Gazette’s Future of Media Explained podcast that the “less is more” strategy started at the end of last year. “Write fewer stories… Write the things that actually matter. Don’t chase clicks. Don’t chase audience. Curate a…

Axios' total Q1 content output was down 22% YoY, but page views rose 30% and page views per visitor rose 22%, as the outlet shifts away from chasing traffic (Charlotte Tobitt/Press Gazette)

Charlotte Tobitt / Press Gazette: Axios' total Q1 content output was down 22% YoY, but page views rose 30% and page views per visitor rose 22%, as the outlet shifts away from chasing traffic  —  Axios output in Q1 was down 22% compared to a year earlier but page views were up 30%.  —  US newsbrand Axios has cut its output …