Fired Good Good Golf Executive Files Defamation Lawsuit in Aftermath of ad Scandal
Jeff Lefkovits alleges Good Good and ex-CEO Matt Kendrick falsely blamed him for a Callaway promo that sparked backlash and cost him work.
4 Articles
4 Articles
Fired Good Good Golf executive files defamation lawsuit in aftermath of ad scandal
For a week in late August, Good Good Golf puzzled the world by releasing—and panic-deleting—an ad spot for its co-branded Callaway driver. In the commercial, created in the image of the horror film Obsession, Good Good co-founder Garrett Clark charges and tackles a woman, who lies frightened on the green while he stands over her Read more...
Former Good Good Marketing Head Sues Company Over Callaway Ad Controversy
Good Good Golf’s controversial Callaway advertisement sparked widespread criticism, cost the company a major equipment partnership, and triggered a shake-up in its leadership. Now, months after the incident, the fallout has taken a legal turn. Former marketing executive Jeff Lefkovits alleges he was unfairly blamed for changes in the advertisement he says he neither approved […]
Ousted Good Good marketer sues the company, alleging he was defamed during the Callaway ad aftermath
The ex-marketer's lawsuit alleges a controversial scene in an ad made with Callaway was added without his knowledge.
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