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Fired Good Good Golf Executive Files Defamation Lawsuit in Aftermath of ad Scandal

Jeff Lefkovits alleges Good Good and ex-CEO Matt Kendrick falsely blamed him for a Callaway promo that sparked backlash and cost him work.

Summary by Awful Announcing
For a week in late August, Good Good Golf puzzled the world by releasing—and panic-deleting—an ad spot for its co-branded Callaway driver. In the commercial, created in the image of the horror film Obsession, Good Good co-founder Garrett Clark charges and tackles a woman, who lies frightened on the green while he stands over her Read more...

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BizToc broke the news on Wednesday, November 4, 2026.
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