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IHOP Pines for TikTok’s Attention with New Dubai Chocolate Pancakes Valued at $100 | News Channel 3-12

NEW YORK, LOS ANGELES, AND AUSTIN, USA, JUL 30 – IHOP offers a $100 Dubai Chocolate pancake inspired by TikTok with a $13 version and free giveaways at select US locations amid four quarters of sales decline.

Summary by KEYT
By Jordan Valinsky, CNN New York (CNN) — International House of Pancakes, a.k.a. IHOP, is leaning into the first word of its name and jumping on a global viral trend that is as lavish as it is expensive. The chain is capitalizing on the “Dubai Chocolate” trend, which has tantalized TikTok users over the past year with its decadent flavor profile, turning it into luxurious pancakes that are worth over $100 — or about 900% more than the average co…

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Ottawa Citizen broke the news in Ottawa, Canada on Tuesday, July 29, 2025.
Sources are mostly out of (0)