Oshikatsu, the fandom phenomenon Japan hopes can boost its flagging economy

Japan hopes Oshikatsu, a fandom phenomenon, can boost its economy

Posters in Tokyo’s enormous Shinjuku railway station are normally used for advertising commodities like cosmetics and food, as well as new films. But occasionally you may happen across a poster with a birthday message and a picture of a young man, often from a boy band and typically with impeccable looks. These posters are created […] The post Japan hopes Oshikatsu, a fandom phenomenon, can boost its economy appeared first on Asia Times.

Oshikatsu, the fandom phenomenon Japan hopes can boost its flagging economy

Posters in Tokyo’s enormous Shinjuku railway station are normally used for advertising commodities like cosmetics and food, as well as new films. But occasionally you may happen across a poster with a birthday message and a picture of a young man, often from a boy band and typically with impeccable looks. These posters are created by specialised advertising companies and are paid for by adoring fans. They are part of a phenomenon called oshikats…