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Anime and mascots: Japan hopes ‘oshikatsu’ rage will open consumer wallets

Summary by WTVB

By Satoshi Sugiyama TOKYO (Reuters) – In Japan, policymakers and economists are paying close attention to the “oshikatsu” phenomenon as a growing driver of consumer spending – and 24-year-old Momoka Matsui is one of many doing her part to shore up the economy. Matsui is part of an expanding demographic of mostly 20- and 30-somethings engaged in activities supporting one’s favourite celebrities, anime characters, cuddly mascots or any “oshi” – th…

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Japan bets on fandom to provide economic boost

The NewsJapan hopes that fandom can help revitalize its economy, with — or spending on activities related to the object of one’s adulation, whether celebrities, anime characters, or sports teams — a growing phenomenon. One survey suggested 11% of Japan’s population engages in it. A fan told Reuters that she might visit a cafe which her favorite boy band once attended; others splash out on smartphone wallpapers or trading cards. People having chi…

2 days ago·New York, United States

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Anime and mascots: Japan hopes ‘oshikatsu’ rage will open consumer wallets

4 days ago

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Anime and mascots: Japan hopes 'oshikatsu' rage will open consumer wallets

TOKYO -- In Japan, policymakers and economists are paying close attention to the "oshikatsu" phenomenon as a growing driver of consumer spending - and 24-year-old Momoka Matsui is.... View detail at: Anime and mascots: Japan hopes 'oshikatsu' rage will open consumer wallets)

4 days ago

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Devdiscourse

Oshikatsu: A Cultural Phenomenon Boosting Japan’s Economy

Oshikatsu: A Cultural Phenomenon Boosting Japan’s Economy In Japan, the 'oshikatsu' phenomenon is garnering attention from policymakers and economists as a burgeoning force in consumer spending. At the heart of this trend is 24-year-old Momoka Matsui, among many young adults propelling the economy through their dedication to idols and celebrities.The concept of 'oshikatsu' involves engaging in activities to support favorite idols, anime characte…

4 days ago·India

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