NBA player Jonathan Isaac launches anti-woke, pro-Christian alternative to Nike: 'Our values are valid'
- NBA player Jonathan Isaac has launched an athletic apparel brand called UNITUS, dedicated to his Christian faith and American values. The brand aims to offer an alternative to "woke" retail brands like Nike.
- Isaac's decision to stand during the national anthem and develop his clothing brand was inspired by his faith and belief that the gospel of Jesus Christ is the true answer to societal problems.
- UNITUS stands for faith, family, and freedom and features a logo design based on the Ark of the Covenant.
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