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Origin Agency Names Mary Jo Behrman Managing Partner, Announces Strategic Investment from Demeter Partners

On March 19, 2026, Origin Agency announced Mary Jo Behrman as Managing Partner alongside a strategic investment from Demeter Partners, boosting financial and talent resources.
Rooted in an integrated point-of-purchase model, Origin Agency focuses on the 'last three feet' where shelf presence converts consideration, while Demeter Partners, founded 2024 by Donna Granato and Joanne Coffman, brings over 40 years of combined experience.
With a background in mathematics, Behrman applies analytical rigor to brand decisions, having held senior roles at IPG's Golin, Edelman, and Wipro, and emphasizing connecting retail moments to online discovery.
Clients across food, beverage and spirits stand to gain expanded retail capabilities as Origin Agency offers brand strategy, retail identity, packaging design and in-house photography and video production, with Megan Walker, VP Client Services, as media contact.
As AI makes marketing noise more abundant, Origin Agency leans into tangible, trustworthy in-store experiences, while the Demeter Partners investment and executive hire position it to scale in the marketing services sector.

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