Orange Ramps Up Max It Super App Ambitions Across Africa

Orange Targets 75m Users for ‘Max It’ Super App as Africa Growth Accelerates | The Middle East Observer

CAIRO / BARCELONA — Orange Middle East and Africa is aiming to triple the user base of its “Max It” super app to 75 million by 2028, as the telecom operator deepens its shift beyond traditional connectivity services. Speaking at Mobile World Congress Barcelona, chief executive Yasser Shaker said the platform currently serves around 25 […]

Orange Ramps Up Max It Super App Ambitions Across Africa

Telecom operators once measured success in towers, spectrum licences and subscriber counts. Increasingly, the fight sits elsewhere. It sits inside apps. That is the premise behind Orange’s attempt to push the Max It super app to 75 million users by 2028. The target sits well above the current base of about 25 million users. The … The post Orange Builds Its Africa Strategy Around the Max It Super App appeared first on TechTrendsKE.