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Optimus Prime will take your call: Hasbro leans into AI-driven licensing

Summary by marketingdive.com
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.

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Optimus Prime will take your call: Hasbro leans into AI-driven licensing

The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.

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marketingdive.com broke the news on Tuesday, June 9, 2026.
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