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Oprah and the Bush family are fans of these $950 jigsaw puzzles. Here’s how a lifelong customer saved the company

Summary by Fortune
Chris Danner bought Elms Puzzles in 2023 as it was faltering. By competing on craft instead of scale, the tiny company has grown its team of master cutters and turned luxury puzzle rentals into a growth engine.

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Fortune broke the news in New York, United States on Monday, October 12, 2026.
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