The Trade Desk unfurls OpenSincera

The Trade Desk unfurls OpenSincera

The Trade Desk has followed up its purchase of Sincera with the launch of OpenSincera as it hopes to take on walled gardens.

The Trade Desk launches OpenSincera to expose ad supply chain metrics and push industry-wide transparency - Mobile Marketing Reads

The Trade Desk has unveiled OpenSincera, a new platform providing free and open access to Sincera’s rich metadata on digital advertising.

OpenSincera is presented by the Trade Desk

The Trade Desk's OpenSincera, a supply chain transparency tool, is set to be launched next month, following the company's purchase of one of only...