US EditionOpenAI Rolls Out AI Shopping Assistant in ChatGPT— but Is It Reliable Enough for Your Next Purchase?
OpenAI’s Shopping Research uses GPT-5 mini to generate personalized buying guides by browsing public retail sites and leveraging user memory for tailored product suggestions.
- OpenAI introduced Shopping Research for ChatGPT Free, Go, Plus and Pro users on mobile and web, offering nearly unlimited usage for eligible users.
- By design, Shopping Research saves ChatGPT users time by browsing websites and online retailers to build guides from their descriptions, OpenAI says it aids deeper comparisons beyond price or features.
- Powered by GPT-5 mini, the feature runs Shopping Research that OpenAI says was trained with reinforcement learning and returns a personalised buyer's guide after a minute to a few minutes.
- OpenAI says the interface offers feedback options 'Not interested' and 'More like this', and plans to add Shopping Research to ChatGPT Pulse for Pro members, soon enabling direct buying via Instant Checkout.
- Results are shown as organic and sourced from publicly available retail sites, and OpenAI says the memory feature personalizes research by referring to past conversations and saved memory.
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Users entrust ChatGPT with the task of flirting in their place, playing efficiency more than authenticity. A practice sometimes encouraged by dating applications.
OpenAI rolls out AI shopping assistant in ChatGPT— but is it reliable enough for your next purchase?
OpenAI has introduced a shopping assistant in ChatGPT, allowing users to compare products and generate personalized buying guides. This feature is available for both free and paid users on web and mobile. Details here.
ChatGPT’s new Shopping Research feature helps you compare products and get personalised buying guides
ChatGPT Launches Shopping Research Feature: ChatGPT users can now use the new Shopping research feature to save time and get in-depth reviews, comparisons and a personalised buyer's guide.
By launching Shopping Research in the middle of Black Friday and as Christmas approaches, OpenAI is trying to seduce consumers while trying to find a way to make ChatGPT profitable.
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