ChatGPT Isn’t Beating Google, Yet

Marcas y agencias adaptan su estrategia SEO ante la era de los chatbots de IA

La transformación en la manera en que las personas buscan información en internet ya es una realidad. El auge de los chatbots de inteligencia artificial (IA) como ChatGPT de OpenAI y Claude de Anthropic está obligando a las marcas y agencias de publicidad a replantear por completo sus estrategias de posicionamiento. El SEO tradicional, centrado en optimizar páginas web para aparecer en Google, está dando paso a un nuevo paradigma: aparecer en la…

ChatGPT Isn’t Beating Google, Yet

In today’s digital world, it seems like there’s always a new tool or platform that promises to change everything. Lately, we’ve heard a lot about artificial intelligence (AI) chatbots. We’ve also heard about how AI could compete with traditional search engines like Google. In fact, AI companies have already launched (or announced plans to launch) search engines. In some cases, like Perplexity’s, plans even include a full-featured AI-powered web …

OpenAI Shopping is Set to Transform Ecommerce

OpenAI just flipped the switch on a shopping layer inside ChatGPT: ask for “best noise-cancelling headphones under $200” and you’ll see image-rich product cards with prices, star ratings, review summaries, and direct “Buy” links—no ads, no bidding, just data-driven relevance. Because the assistant relies on merchant feeds, page-level product schema, and public reviews to decide which items—and which retailers—to surface, brands that deliver the …

OpenAI Revamps ChatGPT With Enhanced Shopping Features, Challenging Google's Search Dominance

AI Shopping Revolution: ChatGPT Now Offers Personalized Product RecommendationsIn a move that continues to reshape the digital commerce landscape, OpenAI has significantly upgraded ChatGPT’s shopping capabilities. The AI company announced Monday that it has enhanced ChatGPT’s web search functionality to offer personalized product recommendations complete with images, reviews, and direct purchase links.A Billion Searches And GrowingThe search fea…