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Online Travel Stocks Rise After Report that OpenAI to Scale Back Direct Checkouts

Shares of Expedia rose over 12% after OpenAI paused direct bookings in ChatGPT due to technical challenges and low purchase conversion, easing fears of disintermediation.

March 5 : Shares of online travel agencies surged on Thursday after a report that OpenAI is scaling back plans to integrate direct bookings into ChatGPT, easing investor fears that the AI chatbots could eventually cut out travel intermediaries.Shares of Expedia were up over 12 per cent, while Booking Holdings

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Online travel stocks rise after report that OpenAI to scale back direct checkouts

·United Kingdom
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OpenAI gives up the integrated payment in ChatGPT, according to Skift. An announcement that seems to reassure the big OTA online, who were afraid in turn to be disintermediated. OpenAI seems to be seeing itself again.

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Upstract broke the news in on Thursday, March 5, 2026.
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