US EditionOpenAI has bought AI personal finance startup Hiro
The acquihire adds about 10 employees and consumer financial-planning expertise as Hiro shuts down and deletes user data.
- On Monday, OpenAI acquired personal finance startup Hiro Finance, bringing founder Ethan Bloch and his team into the company. OpenAI confirmed the deal to TechCrunch.
- Hiro Finance offered AI-powered financial planning, allowing users to enter salary and debt information while modeling different scenarios. The platform included a verification tool addressing documented weaknesses in numerical reasoning.
- Approximately ten Hiro employees are joining OpenAI. Founder Ethan Bloch, backed by Ribbit Capital and General Catalyst, previously sold his neobank Digit to Oportun for more than $200 million.
- Hiro Finance will shut down on April 20, with all user data deleted by May 13. The acquisition allows OpenAI to expand expertise in consumer financial planning and specialized AI reasoning.
- The deal may help OpenAI appeal to OpenClaw users who prefer Claude. Bloch previously built RoboBuffett, an autotrading agent, demonstrating focus on specialized AI reasoning beyond general-purpose chat.
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After the recent farewell to Sora, the AI video generation app that aspired to compete with TikTok, OpenAI wants to be back on the stand and so after launching a $100 ChatGPT plan to compete with Claude Code, now the company led by Sam Altman has just acquired Hiro, a powerful personal finance tool powered by artificial intelligence that has been running for less than half a year.
OpenAI Acquires AI Personal Finance Startup Hiro Finance
OpenAI has acquired the AI personal finance startup Hiro Finance in an "acquihire" deal, bringing founder Ethan Bloch and his team on board. Hiro, which specialized in precise financial math and "what-if" scenario modelling, will shut down on April 20 and delete all data by May 13. OpenAI Acquires AI Personal Finance Startup Hiro Finance.
OpenAI acquires AI finance startup 'Hiro', bringing entire team on board
OpenAI has quietly expanded its footprint in the financial technology space with the acquisition of Hiro Finance, a startup focused on using AI to guide personal financial decisions. The deal was announced by Hiro’s founder, Ethan Bloch, with no financial terms disclosed, and results in the startup shutting down its product as the entire team joins the Sam Altman-led company. Following the acquisition, Hiro has stopped accepting new users and is…
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