8 Articles
8 Articles
OpenAI to advertising industry: "We’re coming"
These days, OpenAI is putting itself prominently on display to the European advertising industry at the Cannes Lions advertising festival. The message is that the Americans are lined up to roll out its advertising product internationally. They are keeping the exact timing to themselves. But the company leaves no doubt that it wants to build [… The post OpenAI to advertising industry: “We’re coming” appeared first on TechCentral.ie.
OpenAI has deliberately decided against a spectacular production for its first big appearance at the Cannes Lions. But even without its own beach section and accompanying show acts, it becomes clear that a new ambitious player is pushing into the platform market.
OpenAI continues to drive the expansion of its advertising business and is now even relying on an international expansion.
ChatGPT ads: OpenAI’s Cannes Lions pitch to marketers
OpenAI is using Cannes Lions to position ChatGPT ads as a new way for brands to reach consumers when they are researching and comparing options, not just browsing or searching. The company is framing this as a shift from an “attention economy” toward an “intelligence economy” where conversations carry more context than keywords.ChatGPT ads entered testing in February and are being presented as a mid-funnel format that appears below the chatbot’s…
OpenAI has deliberately chosen his first big appearance at the Cannes Lions against a spectacular staging and instead chose a quiet, objective presentation. But even without its own beach section and accompanying show acts, it becomes clear: here a new ambitious player is pushing into the platform market.
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