US EditionIaa: German Automakers Face up to the Competition
6 Articles
6 Articles
Munich – Sales declines, profit losses, job losses: The German car industry is currently following suit. A turnaround is expected to be a car summit in Kanzl...
For the third time, the IAA takes place in Munich. German brands stand there in direct comparison with the Chinese car manufacturers who drive to Europe. But on Friday, BMW first stole the show from everyone.
The fact that the IAA is likely to remain in Munich is also the fault of the Frankfurt city government. Talks with the association are not enough.
The German automotive industry faces many obstacles. At the International Mobility Fair in Munich, manufacturers are trying to show that they have met the challenges of modern mobility.
This year's IAA Mobility in Munich is a very special occasion for Ford: On August 18, 1925, almost exactly 100 years ago, Ford began manufacturing in Germany with its entry in the commercial register. Just a few months later, assembly of the Model T began in Berlin's Westhafen harbor. Just five years later, Henry Ford and Cologne's mayor, Konrad Adenauer, laid the foundation stone for the plant in Cologne-Niehl, marking a powerful milestone for …
Opel will present worldwide the Opel Corsa GSE Vision Gran Turismo models and the Opel Mokka GSE during the IAA Mobility, the Munich Motor Show, which is held from Monday 8th September to Sunday 14th. Under the slogan 'OMG! GSE!', the brand of the Blitz will feature an important deployment of media both at the IAA Mobility and at the Open Space in the city center, to make known the 'single' sensation evoked by the new fully electric models of th…
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