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‘I am going to rip that label off:’ Ford slams Campbell’s over branding touting Canadian ties

Ontario Premier Doug Ford criticized Campbell's Soup for misleading Canadian product labels and plant closure, amid $1 billion government support for businesses affected by U.S. tariffs.

  • Ontario Premier Doug Ford proposed mandating visible production origin flags and labels during a Thursday news conference after criticizing Campbell’s for using a Canadian flag on products made in Camden, New Jersey.
  • Earlier this year, U.S.-Canada trade disputes drove prices higher for about 3,000 products, prompting a buy-Canadian movement that Metro says is decelerating.
  • Eric La Flèche of Metro Inc. said the buy-Canadian movement is decelerating, while Campbell’s spokesperson confirmed its aseptic broth products are made in Canada with a maple leaf `prepared in Canada` designation.
  • During a Thursday news conference, Ford said the Ontario government’s $4 billion 2025 budget and $1 billion plan for tariff-impacted businesses highlight support for onshoring to counter tariffs.
  • Onshoring efforts aim to avoid tariffs and create more jobs, as Campbell’s 2018 west-end Toronto plant closure impacted nearly 400 workers, Ford said.
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City News broke the news in Toronto, Canada on Thursday, August 14, 2025.
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