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JLR Sales Down in 'Challenging Quarter'

GREATER LONDON, ENGLAND, JUL 7 – Jaguar Land Rover’s retail sales fell 15.1% in three months as US tariffs and a phase-out of older models hit exports and wholesale volumes, industry data shows.

  • Over the quarter ending in June 2025, Jaguar Land Rover experienced a significant sales decline of 15.1%, with total unit sales falling to 94,420, following a temporary halt in US exports and the discontinuation of older Jaguar models.
  • The sales drop followed JLR's April halt of US shipments after President Trump's administration imposed a 25% tariff on foreign cars, though a tariff deal later reduced rates for initial imports.
  • JLR resumed exports to the US in May 2025, but wholesale sales in North America still fell by 12.2% year-on-year, while UK wholesale sales plunged 25.5%, hit by Jaguar's legacy model cessation.
  • An expert from Birmingham Business School highlighted that the US accounts for 25% of JLR’s car exports, making it the company’s second largest market following the European Union.
  • JLR plans to focus on new electric Jaguar models launching in 2026 and cut its 2026 earnings margin target amid continuing global uncertainties caused by US tariff policies.
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Jaguar Land Rover sales tumble after pausing US exports

Quarterly sales were also dragged down by the planned wind-down of the production of older Jaguar models.

·Stroud, United Kingdom
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U.S. News broke the news in New York, United States on Monday, July 7, 2025.
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