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Online outrage can benefit brands that take stances on social issues

Summary by The Conversation
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.

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The ConversationThe Conversation
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Online outrage can benefit brands that take stances on social issues

Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.

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The Conversation broke the news in on Tuesday, August 15, 2023.
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