FreshDirect Makes Physical Retail Debut a Hamptons Pop-Up – RetailWit

FreshDirect Makes Physical Retail Debut a Hamptons Pop-Up – RetailWit

FreshDirect is venturing beyond the digital realm for the first time in nearly 25 years with a pop-up store opening Memorial Day weekend in Southampton, N.Y. Through December, shoppers in the trendy Hamptons area can make in-person purchases of seasonal favorites, local products and FreshDirect’s fresh groceries. Designed to resemble a farmer’s market, with wooden pallets, crates and natural textures, the FreshDirect on Main store will offer sma…

FreshDirect Opens First Store

The digital grocer enters the world of brick-and-mortar retailing with its new Southampton, N.Y., location

FreshDirect's Strategic Pivot: Why the Online Grocer's First Physical Store Signals a Broader Retail Evolution

From Digital-Only to Omnichannel: A Strategic ShiftAfter operating exclusively in the digital realm for over two decades, FreshDirect is making a calculated move into physical retail—a decision that reflects broader shifts in consumer expectations and omnichannel strategy.Testing the Waters with a Premium LocationThe Bronx-based online grocer will launch FreshDirect on Main in Southampton, New York, this Memorial Day weekend. The timing and loca…

Freshdirect Brings Its Freshness to Life With First Storefront

Set to debut Memorial Day Weekend, the store will welcome customers through the end of December, offering a selection of seasonal favorites, local products and FreshDirect's signature fresh groceries, now in person. This milestone marks an exciting new chapter for the company as it expands beyond its digital roots for the first time in nearly 25 years. ... Continue reading: Freshdirect Brings Its Freshness to Life With First Storefront.

Online Grocer FreshDirect Readies 1st Physical Store

Location in Southampton, N.Y., to be unveiled this weekend

Online grocer FreshDirect to make physical debut with pop-up store

After more than two decades in business, FreshDirect is opening its first physical store.