US EditionOnePlus just lost its CEO in India amid 'restructuring' of global business — red flags anyone?
- OnePlus is reportedly reducing its presence in some global markets like the US, UK, and parts of Europe, while continuing normal business in China and focusing in India on budget and mid-range phones rather than premium models.
- Robin Liu, CEO of OnePlus India who helped stabilize the brand, has stepped down to pursue personal interests, with OnePlus assuring business continuity in India.
- OnePlus India's market share declined from 3.9% in 2024 to 2.4% in 2025 amid rising competition and pricing pressures, prompting a shift back to an online-heavy sales strategy to protect margins.
- Liu's departure creates a leadership gap amid Oppo Group's restructuring, indicating a possible shift toward deeper integration of OnePlus with Oppo.
28 Articles
28 Articles
OnePlus India's CEO Robin Liu steps down amid shipment decline
New Delhi: The CEO of Chinese mobile device maker OnePlus India, Robin Liu, has stepped down, the firm said on Tuesday, March 24. The development comes as the company works to recover from the ongoing decline in shipments. “We thank Robin for his contributions to OnePlus India. He moves on to pursue his personal passions, and we wish him the very best for his future endeavours. OnePlus India operations continue with local strategy and business c…
OnePlus India CEO Robin Liu steps down
New Delhi: Robin Liu has stepped down as chief executive of OnePlus India, the company confirmed on Tuesday, marking a leadership transition for the brand in one of its key markets. The company said Liu is leaving to pursue “personal passions” and added that its India operations will continue under the existing local strategy. A successor has not yet been announced. “We thank Robin for his contributions to OnePlus India. He moves on to pursue hi…
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