OnePlus is leaving the US and a global market exit could follow by 2027, says report
- OnePlus will cease operations in Europe and other international markets this week as part of a restructuring at parent company Guangdong Oppo Mobile Telecommunications Corporation. The brand, once a "flagship killer," is winding down after years of waning influence.
- Oppo cited financial challenges and a lack of momentum in key markets, alongside geopolitical friction regarding Chinese brands. An Apple Inc. trade secret lawsuit also contributed to the decision.
- Memory chip costs surged 250% in one year, rendering the company's core proposition of high specs at low prices structurally uneconomic. The affordable Nord lineup particularly suffered, relying on cheap components that no longer exist.
- While OnePlus remains active in China for now, the shutdown will expand globally, including India, by 2027. Oppo will shift focus toward Realme, prioritizing sales in the Nordic region where it has achieved greater success.
- Industry analysts predict smartphone shipments will decline by more than 13% in 2026 due to an ongoing memory chip supply crisis dubbed "RAMageddon." This broader market softness has forced manufacturers to tighten global operations.
32 Articles
32 Articles
OnePlus Exit From India, US and Europe Could Be Announced This Week: Report
OnePlus could phase out its operations in India, the US, and Europe by 2027 as parent company Oppo reportedly considers a global restructuring. OnePlus may gradually exit India, the US, and Europe as Oppo reportedly considers phasing out the brand by 2027.
OnePlus shutdown report comes with another nasty surprise for Android fans
Credit: Joe Maring / Android Authority TL;DR A new Bloomberg report claims OPPO is also scaling back realme while preparing to wind down OnePlus outside China. The report says realme will exit China, but its future in markets like India remains unclear. OPPO, OnePlus, and realme have not commented, so the reported plans remain unconfirmed. Rumors of OnePlus shutting down in the US and Europe have been making the rounds this week. Now, a new Blo…
According to Bloomberg, Chinese manufacturer Oppo will progressively close the brand that integrated in 2021
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