OnePlus is ending its Hasselblad partnership in favor of an in-house imaging engine

OnePlus Parts Ways With Hasselblad to Design Its Own Cameras

After ending its five-year partnership with Hasselblad, the smartphone brand is now testing its own imaging engine, the OnePlus DetailMax Engine.

OnePlus and Hasselblad are ending their partnership

Ever since the OnePlus 9 series, each OnePlus flagship has featured Hasselblad branding and image tuning from the legendary camera brand. In a new turn of events, OnePlus CEO Pete Lau confirmed that the Hasselblad partnership has come to an end and OnePlus is building its own imaging engine. OnePlus DetailMax Engine will usher in a “new era of computational imaging” for OnePlus devices. It's expected to debut on the OnePlus 15, and Lau shared th…

OnePlus and Hasselblad are ending their five-year partnership

OnePlus and Hasselblad are ending their five-year partnership. The smartphone maker will now make its own imaging systems for its handsets.

OnePlus is ending its Hasselblad partnership in favor of an in-house imaging engine

Hasselblad helped OnePlus really improve its cameras over the last few years, but with its next phone, it's switching to an in-house engine.

OnePlus ends Hasselblad camera partnership, reveals what's next for OnePlus 15 and beyond

Credit: OnePlus OnePlus has announced the end of its partnership with camera maker Hasselblad. Instead, the mobile brand is working on its own OnePlus DetailMax Engine for photography. The Hasselblad partnership kicked off with 2021’s OnePlus 9 Pro. OnePlus first teamed up with Hasselblad for 2021’s OnePlus 9 series. This partnership spawned Hasselblad-branded OnePlus flagship phones all the way until the OnePlus 13. Now, the smartphone maker h…