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One year after Miniso’s takeover, where does Yonghui Superstores stand?
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One year after Miniso’s takeover, where does Yonghui Superstores stand?
In September last year, Miniso announced it would acquire Yonghui Superstores for around RMB 6.27 billion (USD 877.8 million). The news came as a surprise to many, who struggled to understand why Miniso founder Ye Guofu would take over what was widely seen as a risky acquisition. Despite public skepticism, Yonghui pressed ahead with a transformation inspired by the Pangdonglai model. The reform began in May 2024, when chairman Zhang Xuansong and…
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