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One Tech Tip: Lake America Backlash Fuels Interest in Google Maps Alternatives
Backlash over the renaming has boosted downloads of MapQuest and other privacy-focused apps, while Google Maps still holds about 80% of the market, estimates say.
On August 30, 2026, Google and Apple renamed Lake Ontario to "Lake America" following an edict from President Donald Trump, sparking significant user backlash over the political directive.
This action follows a previous Trump directive forcing the companies to relabel the Gulf of Mexico as the Gulf of America, compounding user dissatisfaction with repeated renaming demands.
Interest in non-Big Tech alternatives has surged amid privacy concerns and the renaming controversy, particularly as Google Maps dominates with about 80% of the market, according to most estimates.
European-Based apps like HERE WeGo are gaining traction by embracing the European Union's strict GDPR privacy framework, unlike Google which relies on data collection to fund targeted advertising.
MapQuest downloads surged in early September after the Lake Ontario renaming, while Citymapper serves 430 cities with public transit options, offering users specialized alternatives beyond major platforms.