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One-Size-Fits-None: How to shift to Hyper-Personalization

Summary by American Marketing Association
A practical guide to finally get your personalization strategy right Think you’re getting personalization right? Your customers might not agree. Most brands stop at basic personalization like names in emails or broad suggestions. But today’s consumers expect more: real-time, relevant, and intuitive experiences. Discover how hyper-personalization bridges the gap between expectation and reality. In this practical guide, you’ll learn how to move be…
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American Marketing Association broke the news in on Thursday, April 10, 2025.
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