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ONE OF BUILD-A-BEAR'S FASTEST SELL-OUTS RETURNS FOR NATIONAL HUG DAY

Build-A-Bear Workshop is restocking Heartwarming Hugs for National Hug Day, returning after a nine-month break, with the oversized plush weighing approximately 3–5 pounds and featuring a removable 'bean heart'.
With a global footprint of more than 650 locations, Build-A-Bear Workshop expanded across over 30 countries while emphasizing the company's mission of 'adding a little more heart to life.'
Designed for comfort, the plush includes a weighted design of approximately 3–5 pounds and a removable 'bean heart,' said Sharon Price John. "National Hug Day is a reminder of how much comfort and connection matter in everyday life."
Build-A-Bear invited guests to post with #HeartwarmingHugs to boost visibility, while this year’s recognition highlights the company’s commitment to team members and culture.
Research into weighted comfort items indicates studies on relaxation and stress relief support their calming effects, and multimedia and original content accompany the campaign.

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ONE OF BUILD-A-BEAR'S FASTEST SELL-OUTS RETURNS FOR NATIONAL HUG DAY

Heartwarming Hugs weighted plush is back in stock after nine months

5 days ago·Flint, United States

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The Toy Insider

Build-A-Bear’s Heartwarming Hugs Plush Are Back for Cuddles

Families can celebrate National Hug Day with two oversized, weighted plush friends. The post Build-A-Bear’s Heartwarming Hugs Plush Are Back for Cuddles appeared first on The Toy Insider.

4 days ago

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