One Man’s Lifelong Quest to Create a Lettuce Cigarette

One Man’s Lifelong Quest to Create a Lettuce Cigarette

In 1997—at the height of a wave of exposés, lawsuits, and public outrage against the tobacco industry—Puzant Torigian, a Hackensack, New Jersey-based entrepreneur, launched a new brand of cigarettes called Bravo. The factory he opened near the Atlanta International Airport to churn them out at scale attracted ample media attention. But this coverage was more positive than one might have expected. Torigian wasn’t actually involved in the dubious …