Onam AdEx set to grow 10-15% as Rs 25,000-crore consumption window draws brands

Onam AdEx set to grow 10-15% as Rs 25,000-crore consumption window draws brands

New Delhi: Onam advertising spends are expected to grow 10-15% over last year, as brands increase investments across digital, print and television during Kerala’s biggest shopping season. The growth is being supported by strong consumer demand, early bookings by national advertisers and higher interest in premium Malayalam content. Publishers and agencies also expect more brands to move beyond translated campaigns and create Kerala-first communi…