On the Trail to success Evaluation published on Scotland’s world-leading UNESCO Trail

VisitScotland’s UNESCO Trail “a model to emulate”

Scotland’s UNESCO Trail has been hailed a success by tourism organisation VisitScotland. The UNESCO Trail promotes Scotland’s UNESCO designations to tell Scotland’s story (past, present and future) in an innovative, exciting, responsible and sustainable way. The trail was specifically designed to align with UNESCO’s values of peace, education, and broader United Nations (UN) aims around […]

On the Trail to success Evaluation published on Scotland’s world-leading UNESCO Trail

The world-leading Scotland’s UNESCO Trail has been hailed a success, as new findings from VisitScotland reveal that it inspired two in five visitors to visit one of Scotland’s designated UNESCO sites.    An evaluation of Scotland’s UNESCO Trail has been published today (17 July 2025) by Scotland’s national tourism and events organisation.   It finds that the trail not only raised Scotland’s profile as a holiday destination but also as a “global …