US EditionNot a Whopper fan? Burger King says 'no problem'
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2 Articles
Not a Whopper fan? Burger King says 'no problem'
Burger King, the fast food franchise giant known for its Whopper burgers, has launched a new lineup tailored to meet the demands of Korean consumers, according to BKR, the operator of Burger King, on Wednesday. Krispper, a lineup of chicken burgers, is the company’s new platform for its expanded menu options. The company launched two Krispper burgers during a press conference at one of its Seoul locations and will offer them at all restaurants n…
[Digital Daily Reporter Choi Gyu-ri] "If the Whopper was the symbol of beef burgers, the representative of chicken burgers in the future will be the 'Crisper'." Burger King is seeking a breakthrough in the saturated premium burger market by breaking away from its existing Whopper-centered approach and introducing a new chicken burger and dessert platform. At a press conference held at the Yaksu Station branch in Seoul on the 23rd, Burger King un…
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