OMNICOM MEDIA OFFICIALLY LAUNCHES HEARTS UNITED
The new agency operates across 40 markets and posted $9.1 billion in 2025 billings, Omnicom said.
- On Friday, August 28, 2026, Omnicom Media Group officially launched Hearts United, a new global media agency combining Hearts & Science and Mediahub networks across 40 markets worldwide.
- Omnicom Media CEO Florian Adamski said the merger combines complementary strengths: "Hearts & Science helped pioneer data-driven decision-making, while Mediahub broke new ground," grounding the network in putting client growth first.
- The agency represents approximately $9.1 billion in 2025 billings and ranks #1 in the US YTD with $294m in total new business, plus #3 globally and in EMEA with $567m respectively.
- Hearts United joins the Omnicom Media portfolio as the group leads global media agencies with $4.1b in new client billings for 2026, including wins from Adidas, Delta, Dyson, IBM, Mark Anthony Brands, Novo Nordisk, On, and Subway.
- In Australia, Hearts & Science will become Hearts United, Omnicom said. Mediahub Australia will continue as a separate agency under Mediahub ANZ CEO Sue Squillace, reflecting the region's distinct ownership structure.
10 Articles
10 Articles
Omnicom rebrands Hearts & Science to Hearts United
Omnicom has officially confirmed the global rebranding of Hearts & Science to Hearts United following months of speculation. The rebrand comes alongside the global merger of Hearts & Science with former IPG Mediabrands agency Mediahub, a move that will not include Australia and New Zealand. Mediahub is not wholly owned by IPG in the region. In 2021, IPG sold a majority stake in creative agency 303 Mullenlowe and a minority stake in sister media …
OMNICOM MEDIA OFFICIALLY LAUNCHES HEARTS UNITED - Business News Week
New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40-Market Global Network Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking NEW YORK, Aug. 28, 2026 /PRNewswire/ — Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today officially launched […] The post OMNICOM MEDIA OFFICIALLY LAUNCHES HEARTS UNITED first appeared on Business New…
Omnicom Media opens a new chapter in the organization of its global network. The group announces the launch of Hearts United, a new agency born from the rapprochement of Hearts & Science and Mediahub. With a presence in 40 markets and approximately $9.1 billion in billings in 2025, this new entity intends to combine the historical expertise of the two networks to respond to an increasingly fragmented media landscape. The ambition: to bring toget…
The new name is clear: The Omnicom media agency Hearts & Science changes its name worldwide and becomes Hearts United. Rebranding takes place during the integration of Mediahub.
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
