Omnicom posts 3.4% growth, gets regulatory approvals in key markets for IPG acquisition

COMvergence's New Business Barometer (NBB) 2024 report, which provides a global overview of media agency performance and combines new accounts earned with retention analysis, highlighted Omnicom Media Group (OMG); as this agency obtained [...] The entry Report reveals that GMO achieved a historical retention rate of 74% globally was first published in Tropicana Colombia.

Omnicom registers solid Q1 growth figures ahead of IPG merger

US-based holding group Omnicom has reported $3.7 (£2.8) billion in revenue across the first quarter of 2025, with promising organic growth figures of 3.4%. This comes as the firm prepares for its long-awaited takeover of rival IPG, which will create one of the largest and most powerful entities within the global industry. However, the group’s net income decreased by 9.7% year-on-year, with media/advertising and precision marketing continuing to …

Omnicom posts 3.4% growth, gets regulatory approvals in key markets for IPG acquisition

New Delhi: Omnicom Group reported a 3.4% organic revenue growth for the first quarter of 2025, driven by performance in its media and advertising (7.2%) and precision marketing (5.8%) divisions.  Alongside its financial results, the company announced significant progress in its $13.3 billion all-stock acquisition of rival Interpublic Group (IPG), securing regulatory approvals in key markets including China, Colombia, Brazil, Saudi Arabia, and Eg…