Omnicom Media bags Netflix India media mandate

Omnicom Media Group secures nearly Rs 300 crore media mandate for Netflix India

Omnicom Media Group has secured Netflix India’s media mandate following a multi-agency pitch. According to a media reports, the account is estimated to be worth around Rs 300 crore annually and includes media planning, buying and activation across digital and traditional channels. The mandate is understood to have been awarded to Initiative, an agency under Omnicom Media Group India. Wavemaker, part of WPP Media, previously handled the account. …

Omnicom Media wins Netflix India’s Rs 300 cr media mandate

Omnicom Media Group has secured Netflix India’s media mandate, estimated at around Rs 300 crore annually, following a multi-agency pitch that concluded recently. The win marks a significant shift in one of the larger media accounts in the country’s entertainment and streaming sector. According to the Storyboard18, the account was earlier handled by Wavemaker, part […]

Omnicom Media bags Netflix India media mandate

New Delhi: Omnicom Media has won Netflix India’s media mandate following a competitive multi-agency pitch, sources told BestMediaInfo.com. The account is estimated at around Rs 300 crore annually and covers media planning, buying and activation across traditional and digital channels.  The business is understood to have been awarded to Initiative, which is part of Omnicom Media Group India. Wavemaker, part of WPP Media, earlier handled the manda…