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Omnicom to buy Interpublic, creating ad agency giant with nearly $26 billion in annual revenue

  • Omnicom is set to acquire Interpublic, creating an ad agency giant together.
  • The combined companies will generate nearly $26 billion in annual revenue.
  • This acquisition shows a trend toward consolidation in the advertising industry.
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Public exchange offer between the two American groups. The combined company, with 26 billion dollars in revenues, will surpass France's Publicis. The iconic campaigns: from 'Think different' for Apple to 'Because I'm worth' for L'Oréal

·Italy
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  • 51% of the sources are Center
51% Center
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ppc.land broke the news in on Sunday, December 8, 2024.
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