US EditionOhio State Brings NIL Management Under One Umbrella After House v. NCAA Settlement
- Ohio State University and Learfield formed the Buckeye Sports Group in Columbus to centralize NIL brand deals for athletes as of June 2025.
- This development comes after a federal judge gave the green light last week to a $2.8 billion settlement in antitrust litigation, enabling schools to share up to $20.5 million in NIL earnings starting July 1.
- Buckeye Sports Group will unify Ohio State's current NIL collectives, including prominent groups previously operating independently, and will utilize Learfield's Compass NIL platform to support athletes with deal management and related services.
- Ohio State Deputy Director Carey Hoyt said this initiative builds on their strong NIL foundation by combining the athletic brand with Learfield's network to benefit student-athletes directly.
- The group aims to ensure NIL deals meet fair market standards under the settlement and will streamline operations while maintaining advisory roles for existing collective leaders.
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