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Ofcom Challenges BT Openreach Pricing Strategy to Protect Competition

Ofcom says the monthly discount could weaken rival broadband networks and keep prices low only in the short term.

  • On Tuesday, Britain's telecoms regulator Ofcom proposed blocking a new BT Openreach discount scheme, marking the first time the watchdog has moved to stop a commercial deal from the network arm.
  • Ofcom concluded the pricing was "not fair and reasonable" and risked harming competition in a wholesale full-fibre market that is still developing.
  • The scheme offered internet service providers up to £9.50 off per customer monthly for up to 30 months, targeting marginal customers that smaller rivals like CityFibre and Hyperoptic depend on for growth.
  • Openreach Managing Director for Commercial James Lowther stated they "disagree with Ofcom's analysis," while Virgin Media O2 welcomed the proposal but urged tougher regulatory action.
  • Ofcom will consult on the proposal until August 27, with a final decision expected by late September, establishing the regulator's willingness to intervene in Openreach's commercial pricing.
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advanced-television.com broke the news on Tuesday, July 28, 2026.
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