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Oddlygood expands UK presence - Inside Food & Drink
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Oddlygood expands UK presence - Inside Food & Drink
Oddlygood is launching a four-strong Barista Oat range into Sainsbury’s, marking a significant step in the Nordic plant-based brand’s UK expansion as it looks to recruit new shoppers into the category. The rollout comes as the plant-based drinks category returns to modest growth (+0.6%), with the company positioning the range as a taste-led offering designed to bring barista-style performance to everyday usage occasions at accessible price point…
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