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Ocado launches ‘small steak’ in new aisle for people on weight loss jabs
Ocado's new aisle offers portion-controlled, nutrient-rich meals for GLP-1 users amid a 63% rise in steak sales and 138% increase in cottage cheese demand, research shows.
- Recently, Ocado launched a 'weight management' aisle offering portion-controlled, nutrient-dense options including the Turf & Clover small extra lean steak 100g for customers on weight loss jabs.
- Rising use of GLP-1 injections prompted, with estimates suggesting 2.5 million adults in the UK used them by July last year, and Ocado's study found 40% lacked understanding of their effects.
- Ocado's week-on-week data from late December to early January showed steak up 63%, chicken up 88%, cottage cheese up 138%, and liquid egg whites up 82%, with 2,134 UK adults surveyed in December.
- Charlie Parker, senior nutritionist at Ocado Retail, said it's crucial that diet and nutrition remain part of the conversation as weight loss medications become more widely used, while Ocado says the initiative supports shoppers seeking smaller portions and preserving lean muscle mass.
- Ocado follows Marks & Spencer, Waitrose and Greggs in recently advertising ranges catering for those taking GLP-1 drugs as consumers seek high-protein, high-fibre options.
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Total News Sources11
Leaning Left5Leaning Right1Center3Last UpdatedBias Distribution56% Left
Bias Distribution
- 56% of the sources lean Left
56% Left
L 56%
C 33%
11%
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